Battle of the brands: Sportswear giants bid for World Cup business

Football fans are waiting to see the world’s best players compete in Qatar. But off the field, a battle of the brands is also heating up. Providing the teams’ kits is big business, and the designs come under intense scrutiny.…

Battle of the brands: Sportswear giants bid for World Cup business

Source

Football fans are waiting to see the world’s best players compete in Qatar.
But off the field, a battle of the brands is also heating up.
Providing the teams’ kits is big business, and the designs come under intense scrutiny.
Al Jazeera’s @Victoria Gatenby reports from Lusail, Qatar.

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