Consumers have evolved at a fast clip with the proliferation of digital media, and the COVID-19 crisis has defined a new normal-further accelerating this evolution. And brands who succeed, are the ones keeping pace with the consumers, anticipating their needs, creating the emotional connect, and, most importantly-delivering seamless experiences that convert.
Successful brands are reshaping their business models, reimagining their CX strategy, & driving digital innovations that help solve customer problems faster, and deliver business impact at scale. And they are leveraging their websites as digital experience platforms, that deliver the trifecta of content, experience & commerce. In their consumers’ journey with their brand, they the most important channel influencing business impact.